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PRIVACY POLICY

Fresh Chef SRL (“we”, “our” or “Dog Chef” or “Cat Chef”) is committed to protecting the privacy of all users of our website, dogchef.com and/or catchef.com or any other extension (the “Site”). We invite you to read this privacy policy which explains how we use and protect your information. We will be the “data controller” of the data you provide to us.

1. HOW TO CONTACT US

If you have any questions or requests regarding this privacy policy or how we process your data in general, please contact us using the following details: [email protected]

2. HOW WE COLLECT YOUR INFORMATION

We collect your personal information when you interact with us or when you use our services, including when you use our Site to place an order. We also examine how our visitors use our Site to help us improve our services and optimize the customer experience.

We collect information:

– When you create an account with us or change your account settings;

– When you place an order and during the order process (including for payment and delivery of the order);

– When you contact us directly by email, telephone, mail, message, or via the chat function; and

– When you input information when browsing or using our Site.

3. INFORMATION WE COLLECT FROM YOU

– When you visit the Site or place an order through our Site, you are asked to provide information about yourself, including your name, contact details, delivery address, order details, and payment information such as credit card information.

– We also collect information about your use of the Site and information about you from the messages you post on the Site or when you contact us by email, mail, telephone, or via the chat function.

– We collect technical information about your mobile device or computer, such as the operating system, type of connection and device you use, and the IP address from which you access our Site.

4. USE OF YOUR DATA

– We will only process the data we collect about you if we have a relevant legal basis: if we need to process your information to provide the service you requested or to conclude a contract, if we have your consent, if we have a legitimate reason to process your data, or if we are legally required to do so.

– When we need to process your information to provide the service you requested, or to conclude a contract with you, we use your information to:

– to allow us to provide you with access to relevant parts of the Site;

– to provide the services you have requested;

– to enable us to receive payment from you; and

– to contact you regarding our services when necessary, especially to resolve any issues you may have with your order.

We also process your data when we have a legitimate reason to do so – for example, to personalize our service, including processing data to make the ordering process simpler and faster. We have listed these reasons below:

– to improve the efficiency and quality of services our customers might expect from us in the future;

– to tailor the content we present to you, for example, to ensure that we display the most relevant advertising to you based on defined characteristics;

– to enable our customer support team to assist you with any requests or complaints in the most efficient manner possible;

– to contact you to gather your views and feedback on our services and to inform you of any significant changes or developments on our Site or regarding our services, including letting you know that our services are now available in a new area, if you have made a request in that regard;

– to analyze your activity on our Site in order to manage, support, improve, and develop our business, as well as for statistical and analytical purposes and to help us prevent fraud;

– to implement our contractual terms or any other contract entered into with you;

– if you provide us with comments or feedback regarding the Site and services, we may use this feedback on our Site and in any marketing or advertising material. If applicable, we will only identify you by your first name and the city in which you reside.

– We also analyze data on how you use our services from your location data to create profiles that are dedicated and tailored to you. This assumes that we make certain assumptions about what interests you and can use them, for example, to send you more relevant marketing communications or to inform you about special offers or products that we believe may be of interest to you. This activity constitutes profiling. You have rights in relation to this type of processing. Please refer to the “Your Rights” section below for more information.

– When we are subject to a legal obligation, we may use your information:

  – to keep a record of your order(s); and

  – to comply with any legal obligation or regulatory requirement to which we are subject.

5. COOKIES

You can configure your browser to refuse all or some of the cookies, or to be notified when websites set and use cookies. If you disable or refuse cookies, please note that some parts of the Site may become inaccessible or may not function properly. For more information about the cookies we use, please refer to our attached Cookie Policy.

6. DIRECT MARKETING

When you have consented to it or when we have a legitimate reason to do so (and are legally authorized), we use your information to inform you about our products and services that may interest you, and we may contact you by email or phone for this purpose. You can check your email marketing preferences by:

– Visiting our website, www.dogchef.be;

– And clicking on “My Account”.

7. RETENTION OF YOUR INFORMATION

– We will not retain your information longer than we deem necessary.

– The information we collect will be retained for as long as necessary to achieve the objectives described in the “Use of My Information” section above, in accordance with our legitimate interests or for a period specifically required by applicable regulations or laws, such as retaining information for regulatory reporting purposes.

– In determining relevant retention periods, we will take into account factors such as:

  – our contractual obligations and rights in relation to the information concerned;

  – our legal obligation(s) under applicable law regarding data retention for a certain period of time;

  – the statute of limitations provided by the applicable law(s);

  – potential disputes; and

  – guidelines issued by competent data protection authorities.

– We securely erase your information when we no longer need it for the purposes for which it was collected.

8. DISCLOSURE OF YOUR INFORMATION

– The information you provide us with will be transferred and stored on our servers located in Europe.

– Sharing your information with third parties:

We share your information with third-party service providers. The types of third-party service providers with whom we share your information include:

  – Payment providers (including online payment providers and fraud detection providers): for the purpose of providing us with services, for example, when they process information such as credit card payments for us, provide you with support services, or conduct fraud checks for us;

  – IT service providers (including cloud computing providers): for the purposes of data storage and analysis;

  – Delivery services: so they can deliver your order to you;

  – Marketing and advertising partners: so they can ensure that you receive the most relevant advertising and send you email marketing on our behalf.

  – Dog Chef will take all reasonably necessary measures to ensure that your data is processed securely and in accordance with this privacy policy when transferred to third parties.

– If our business engages in a joint venture, is acquired, sold, or merges with another company, your information may be disclosed or transferred to the target company, our new business partners or owners, or their advisors.

– We may also share your information:

  – If we are required to disclose your information to comply with (and/or in cases where we believe we are required to comply with) a legal obligation or request from a regulatory authority; this includes exchanging information with other companies and organizations for the purposes of fraud protection and prevention;

  – To enforce our contractual obligations with you and any other agreement;

  – To protect the rights of Dog Chef, delivery services, or others, including to prevent fraud; and

  – With third parties that we reasonably deem necessary to detect or prevent crime, such as the police.

9. SECURITY

– We implement effective technologies and policies to ensure that the personal data we hold about you is properly protected.

– We take measures to protect your information against unauthorized access, unlawful processing, accidental loss, destruction, or damage.

– When you choose a password that allows you to access certain parts of the Site, you are responsible for keeping this password safe and confidential. We advise you never to share your password.

– Unfortunately, the transmission of information over the Internet is not completely secure. Although we take steps to protect your information, we cannot guarantee the security of your data transmitted via the Site; any transmission is at your own risk. Once we have received your information, we use strict security procedures and means to prevent unauthorized access.

10. YOUR RIGHTS

– Under data protection law, you have a number of rights regarding the data we hold about you. If you wish to exercise any of these rights, please contact us using the contact details above.

– Right to be Informed. You have the right to receive clear, transparent, and easily understandable information about how we use your information and your rights. That’s why we provide you with the information contained in this privacy policy.

– Right of Access. You have the right to obtain access to your information (if we process it). This will allow you, for example, to check that we are using your information in accordance with data protection law. If you wish to access the information we hold about you in this way, please contact us (see the “How to Contact Us” section).

– Right to Rectification. You have the right to have your information corrected if it is inaccurate or incomplete. You can ask us to correct any errors in the information we hold by contacting us (see the “How to Contact Us” section). This right is not absolute and only applies in certain situations.

– Right to Erasure. This right is also known as the “right to be forgotten” and, in simple terms, allows you to request the deletion or removal of certain information we hold about you by contacting us (see the “How to Contact Us” section).

– Right to Restrict Processing. You have the right to “block” or “suppress” the further use of your information. When processing is restricted, we can still retain your information, but we will not use it anymore.

– Right to Data Portability. You have the right to obtain your personal data in a structured, commonly used, and machine-readable format so that you can reuse it for your own purposes across different service providers. However, this is not a general right, and there are exceptions. For more information, please contact us (see the “How to Contact Us” section).

– Right to Lodge a Complaint. You have the right to lodge a complaint about how we manage or process your information with the relevant data protection authority.

– Right to Withdraw Consent. If you have given your consent (meaning that we rely on consent as a legal basis for processing your information), you have the right to withdraw it at any time. You can do this by contacting us (see the “How to Contact Us” section). However, withdrawing consent does not make the use of your personal data unlawful when consent was apparent.

– Right to Object to Processing. You have the right to object to certain types of processing, including processing for direct marketing purposes and profiling. You can object by changing your marketing preferences or by disabling cookies as indicated in sections 5 and 6 above.

11. CHANGES TO OUR PRIVACY POLICY

Any changes to our privacy policy will be posted on our website, and if necessary, we will inform you of the changes, for example, by email.

This privacy policy was last updated on: 04/04/2024

12. COMPLAINTS

If you are not satisfied with our response to your complaint or if you believe that our processing of your personal data is not in accordance with data protection law, you can lodge a complaint with the Data Protection Authority (in Belgium):

– Address: Data Protection Authority, Rue de la Presse, 35, 1000 Brussels (Belgium)

– Telephone Number: +32 (0) 2 274 48 00

– Website: https://www.privacycommission.be

Fresh Chef SRL, Avenue Eugène Godaux 26, 1150 Brussels

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